26 | Does Social Media need Seatbelts + Why Messaging is the Future

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Manage episode 222579394 series 2293601
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Segment 1: at 1.00: in conversation with Grad Conn, Chief Experience and Marketing Officer of Sprinklr (former CMO of Microsoft USA) • Can and should social media be central to marketing today? • Why social is like the proverbial haystack with lots of needles to be found • Why everybody in the organization owns customer experience • Thoughts about what a marketer's career means in the digital world Segment 2: at 10.00: the connection between social media and retail • This Salesforce release tells us that Facebook and Facebook-owned Instagram drove 94% of all social traffic to retail sites during the post-Thanksgiving Black Friday-to-Cyber-Monday period. • Also, that most holiday season sales happened online – in India this year it was 1/3rd of all holiday season sales- unprecedented. • And that online shopping was mostly done on mobile. • We discuss the deepening relationship between social media and retail. Segment 3: what to track in 2020? • Grad, David, and Anand let us into what they are tracking for the coming year Tweet your thoughts and tag us too! Grad Conn: @gradconn David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://bit.ly/2DUmQ9I The Talking Stack Survey: https://bit.ly/2IA7jdT

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