Talking Tourism Episode #51: COVID Special - Tips and tricks to make money (or not lose more money) in restricted Accommodation markets with David Reed

Talking Tourism

For many years, David Reed has been TICTs go-to industry guru on tourism yield management - knowing the true of cost of selling your product and pricing your service accordingly to make money. David has presented to operators across the State for years about the principles of yield management in tourism.
With many accommodation operators gearing up for the lifting of restrictions and wanting to get a piece of the local intrastate market, David takes us through some of the considerations every operator needs to be weighing up before pricing their visitor experience over the coming weeks and months.
David also offers some of his suggestions for what all accommodation businesses can do to maximise their yield and share of the local intrastate visitor pie.
David Reed is one of Tasmania's best known and experienced tourism identities, as a manager, senior executive, industry representative and consultant across a broad range of operators. David currently operates his own accommodation property, Cod Rock Point, on the beach at Bicheno.