Email Marketing -vs- Weekly Newsletters: What’s the Difference?

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By Jeffrey Bradbury. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Are you looking to build and grow an email list to support your website, podcast, or consulting? If so you might have heard words such as Email Newsletters and Email Marketing and wondered what the differences are. Am I right?

In this episode of the Jeff Bradbury Show, we will take a look at the concepts of Email Marketing and Newsletters and showcase why you might want to create a dynamic strategy that involves not only weekly updates to your subscribers but a sequential series of premade emails that have a singular focus.

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The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

Reflections From Our Previous Episode

Join the new Facebook Group for Educational Content Creators!

Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

How To Create A Winning Email Marketing Campaign

Philosophy Behind Email Marketing

  • One goal … to get your reader to do something (make a purchase)
  • Speak with a personal voice
  • Speak to one person not “hey guys”
  • Have a reason for sending emails to your users
  • Provide value in your emails
  • Build your relationships

How often should emails be sent?

  • Newsletters:Daily / Weekly / Every Other Week
  • Email MarketingWhen someone requests the information

The Three “‘P’s” Of Email Marketing

Personal

  • Address emails (and their subject lines) to an individual
  • Only give your users what they want to receive

Problem Solving

  • Know your user and know what they want … then help them find the answers

Partnerships

  • Use Email Marketing to form relationships and partnerships that will ultimately draw subscribers into paying customers.

Apps That Help Build Your Email Newsletters

TeacherCast Tips For Building Up Your Email List

  1. Create eye catching forms on your website
  2. Have a free give away (opt-in)
  3. Don’t be spammy with your audience or they will unsubscribe
  4. Be personal … not corporate
  5. Provide value to your users
  6. Differentiate your opt-ins
  7. Segment, Segment, Segment
  8. Automate, Automate, Automate
  9. Don’t get discouraged
  10. Stop looking your numbers!

Join Our Facebook Community!

Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

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