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Recruitment: A Marketers Perspective w/ Maren Hogan
Manage episode 295541413 series 2942079
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Maren Hogan is the CEO and Founder of Red Branch Media, a full stack marketing agency that develops career sites, candidate personas, job advertisements and employer branding content that targets and attracts qualified talent. In this episode of the TechRecruit podcast, Stacey Broadwell & Maren Hogan discuss how companies can attract talent by taking a "marketing sales funnel" approach to recruitment. The challenges companies face, such as; diversity and inclusion, competition for talent, overcoming ethical objections and attracting the right talent through job advertisements can often be overcome through Maren's "candidate first", "select in" method as the way to build and engage audiences. Maren takes the audience on a discovery journey by interviewing with company stakeholders, hiring managers and team members and then reveals how she transcribes those values and stories into an employer brand worthy of attracting quality hires through targeted job advertisements. Lastly, Maren offers her own motivation she brings to work along with a stellar Tech Stack that makes it all happen. Maren Hogan will be speaking at the TechRecruit Conference, on candidate personas, building an editorial calendar and contact lead funnel. Don't Miss it! www.TechRecruit.io
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