TCP 024: How To Unlock Your Brand's Story w/ Jill Pollack

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If you’re a listener of this show, you probably know the importance of storytelling in conveying your message and value proposition, but do you understand the art and science behind it? Jill Pollack, is a storytelling guru who joins us today to break down what makes a good story, and where to even start when it comes to sharing ours, or our company or organization’s.

Jill is the founder and director of Story Studio Chicago, an award-winning communications consultant, writer, editor and speaker and this is just the tip of the iceberg. With a degree in theater, storytelling has been her passion for as long as she can remember. But after too many years working in places that stifled her creativity, she jumped ship and started Story Studio, where they teach writers of all levels how to tap into their creativity, get published, or get noticed with their work.

In this episode, we dive into the necessity of storytelling in both the creative and business fields, how science is now pinpointing how and why stories work inside our brains, and how to get rid of the fear and self-doubt in trying to write your story. If you have ever struggled with how to begin telling your story, then this is a must listen.

What role does storytelling play a role in your business? What work have you done to develop your storytelling muscles? Drop us a comment below!

In this episode:

  • Why businesses need to be thinking about storytelling seriously
  • Some of the most crucial elements of effective storytelling
  • Tips on how to keep focused and be more creative
  • How to strip away the self-doubt and insecurities when sharing your story
  • One thing you can do today to create more creativity in your life

Quotes:

“There’s not a ton of science yet, but there is certainly enough for us to begin pointing to experiments that have shown us exactly how stories work in the brain.” (10:53)

“In content marketing, we know we don’t sell; we start a conversation and stories are all about conversation.” (12:45)

“The first place we tell people to look is to look beyond yourself and think more about who you’re talking to, who is the audience and what do they need?” (17:46)

“I think for somebody who feels like they have lost that creativity, I would say to them, strip everything else out of your life and find those moments where you can just sit and think. Where you can write or draw but it’s so hard for us to turn things off and we have to, the screens have to go off.” (29:31)

Links:

StoryStudio Chicago

Follow StoryStudio on Facebook | Twitter | LinkedIn

Follow Jill on Twitter

Story Studio Words For Work

Essentialism (Book)

25 episodes available. A new episode about every 26 days averaging 40 mins duration .