62. Mike Hill, Co-founder of Aircamp on the Timely Birth & Death of Start-ups, the Instant Generation & the Effects of Social Media Marketing

That Bad Review with Adrian Easdown

While safe players within the Start-Up Industry believe it’s best to focus energy on one start-up at a time, Mike Hill founder of multiple successful start-ups, believes timing should be the dictator behind grabbing hold of an opportunity and running with it. When Mike Hill hears someone complain about a service, or lack thereof, he would never dream of tuning out. Instead he probes for more information, he loves hearing people complain. While this might seem a little strange, when this tactic is executed by an individual with great analytical skills, a marketing background and a savvy business sense, it can only really lead to one solution, a start-up business.

Each Monday, join Adrian Easdown as he has enlightening chats with successful people in the Tourism and Hospitality Industry around Australia. If you’re involved in any way with caravanning, operating a service-based enterprise or managing any sort of hospitality-based business, this podcast is perfect for you.

Also in this episode, Adrian and Mike chat about:

• Knowing when to kill a start-up
• How to know which ideas to progress
• The Instant Generation
• Aircamp
• Claiming your listing with Aircamp
• Capitalising on Aircamp’s 100k a month user base
• The effects of Social Media on the Caravan and Camping Industry
• Growing up in Bahrain
• The must do ‘Lap around Australia’
• The benefits of group travel
• Addressing the ever-changing needs of travellers
• Digital Nomads

Links

• Mike Hill LinkedIn profile
• Mike Hill via email [e-mail]
• Aircamp
• Holler
• Aardwolf
• Puffling
• Tentrr
• NewBook
• RMS

The post 62. Mike Hill, Co-founder of Aircamp on the Timely Birth & Death of Start-ups, the Instant Generation & the Effects of Social Media Marketing appeared first on Adrian Easdown.