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The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing
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EP24: KPMG on Why Marketers Should Learn Data Analytics
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IT professionals, in general, are excellent at answering direct questions. Volunteering information that the questioner doesn't know about.... well, that's very different. That is one of the reasons why marketers tend to get frustrated when asking analytics questions of their IT partners. For some on the IT side, a datalake is a very easy and convenient answer to almost any analytics question. Todd Cullen is the Customer Insight & Analytics Practice Leader at KPMG. Todd argues that marketers need to get up to speed on these issues so that they can ask better questions. And therefore get more useful answers.
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