Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart p ...
…
continue reading
Content provided by Omar Zenhom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omar Zenhom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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MBA1066 How to Create Something Different Enough
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Content provided by Omar Zenhom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omar Zenhom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Find your niche. That’s the motto of every smart entrepreneur, as we look to carve out our unique place in the market.
Building a successful business involves a careful balancing act. On one hand, you have to be original; your product or service has to offer something that nothing else out there offers. But while you don’t want to reinvent the wheel, you also don’t want to alienate people with something they’re not ready for.
A product that’s too different, too far out in left field, isn’t likely to be embraced no matter how “good” it is on its merits.
Today, we discuss how to make your business different enough to attract a loyal following, but not so strange that it goes over people’s heads. We look at specific examples of companies that add just enough of a twist to secure their slice of the market, without being too derivative or too radical. It’s the Goldilocks Rule: not too different, not too similar, but just right.
Figure out where your business can go, with the right amount of (restrained) creativity. Click Play!
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The post MBA1066 How to Create Something Different Enough appeared first on The $100 MBA.
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Manage episode 214613928 series 1565308
Content provided by Omar Zenhom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omar Zenhom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Find your niche. That’s the motto of every smart entrepreneur, as we look to carve out our unique place in the market.
Building a successful business involves a careful balancing act. On one hand, you have to be original; your product or service has to offer something that nothing else out there offers. But while you don’t want to reinvent the wheel, you also don’t want to alienate people with something they’re not ready for.
A product that’s too different, too far out in left field, isn’t likely to be embraced no matter how “good” it is on its merits.
Today, we discuss how to make your business different enough to attract a loyal following, but not so strange that it goes over people’s heads. We look at specific examples of companies that add just enough of a twist to secure their slice of the market, without being too derivative or too radical. It’s the Goldilocks Rule: not too different, not too similar, but just right.
Figure out where your business can go, with the right amount of (restrained) creativity. Click Play!
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>
Stitcher | SoundCloud | Podcast Feed | How To Subscribe
Today’s Sponsors
Podia
Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!
Mattress Firm
Ready to improve your sleep? The experts at Mattress Firm are here, ready to help you build your bed from headboard to mattress to adjustable base, right down to the sheets and bedroom decor! Save 10% with coupon code PODCAST10 at mattressfirm.com/podcast
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The post MBA1066 How to Create Something Different Enough appeared first on The $100 MBA.
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Similar to The $100 MBA Show
Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart p ...
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Tired of management theory? Want to learn specific skills to help improve your management performance? Then Manager Tools is the podcast for you! Manager Tools is a weekly business podcast focused on helping professionals become more effective managers and leaders. Each week, we discuss specific actions for professionals to take to achieve their desired management and career objectives. Manager Tools won Best Business Podcast Award in 2006, 2007, 2008, and 2012 as well as the People's Choice ...
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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