Manage episode 253309455 series 1565308
That’s right: we said “only.”
In our considerable experience, we’ve only found 3 ways to make our business stand out. In fact, we’ve only seen other businesses stand out in one of these 3 ways. Whatever you sell, you have to differentiate in order to compete.
In fact, “differ” and “compete” may as well be the same word when it comes to business.
But there are right and wrong ways to go about it. Today, we’ll outline the 3 categories of differentiation, and offer some great examples of companies who’ve found their groove with each one. We’ll also discuss how we do it ourselves, with our own SaaS business.
We’ll also discuss how not to compete, because it’s not likely to work out in your favor.
Tune in, and learn how to pick the fights you can win. Remember, competition is a sign that there’s a big enough market to sustain you. All you have to do is figure out what corner of that market is yours, and yours alone. Click Play!
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