))
Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game. On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Si ...
MBA2189 How To Sell More with a Strong Reason to Buy
Manage episode 348316030 series 1565308
By Omar Zenhom. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
What are people really buying when they buy your product?
The answer to that question can make selling it dramatically easier.
Of course, it requires a little thought. Whatever your product or service is, it’s a means to an end for the consumer. And the end is all that matters, when it comes to your marketing and sales approach. What will the customer actually get once they put your product into action?
Answer that honestly and fearlessly, and you won’t have to do much “selling.”
Today, we share examples of the businesses that do this best. They look beyond the sale to the meaningful, real-life result their product brings. By understanding the real benefit of what they sell, these entrepreneurs make their products impossible not to buy.
This strategy is all about simplicity and clarity. Get to the heart of what gives your product its true value, and it’ll almost sell itself. Hear some of the best examples of this principle at work — Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
The $100 MBA Live
Ready to unlock your potential as an entrepreneur? Ready to gain the knowledge, skills, and mindset necessary to make your independent business dreams a reality? If you need help getting unstuck and moving to that next level, The $100 MBA Live is for you. Join The $100 MBA Show host Omar Zenhom for a 2-day, in-depth workshop series that will make a better, more effective, more successful entrepreneur — guaranteed. Head to 100mba.net/live for details!
Recommended Tools
WP Engine
WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF
ConvertKit
ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit
WebinarNinja
Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, WebinarNinja comes with a FREE 14-day trial so you can see if it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.
The post MBA2189 How To Sell More with a Strong Reason to Buy appeared first on The $100 MBA.
2303 episodes
