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MBA874 Optimizing Your About Page

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MBA874

What’s the most visited page on your website, after the homepage? Check your analytics, and odds are it’s your “About” section. So many entrepreneurs mistakenly undervalue this page, saving all the thought and pizzaz for the rest of the site. While it’s often an afterthought, the About Page is actually one of your best opportunities to turn visitors into customers. That’s because of the way modern consumers think.

Today’s customers look beyond the brand. In fact, they look beyond the product! In the Information Age, people don’t just insist on knowing how the sausage is made— they want to know who made it. A clear, personal, fun About Page is the best way to convince visitors to do business with you. It’s your “interview” with the public. And it’s your best shot at converting traffic to results. Today we discuss how to build the best About Page, with detailed advice on the layout, features, and goals thereof. Show ‘em who you are— Click Play!

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Today’s Sponsors:

Caliper Corp

When you make a wrong hire, you feel it immediately.
Your team’s performance, morale, and bottom line all suffer.
Assess your team – FOR FREE.
To learn more, visit calipercorp.com/MBA

HostGator

Get your site up and running in no time!
And with their 24/7/365 Support, you will be assisted in every step of the way. Get your site out in the world!
Go to hostgator.com/mba30 right now!

Constant Contact

If you are looking to create interactive content that drives engagement from your customers, look no
further! Because no one makes it easier for small businesses to get big email response than Constant Contact.
Unlike other solutions, Constant Contact has a state-of-the-art, drag and drop editor that offers the most simplified editing experience possible.
With a tool as powerful as Constant Contact, it has never been easier to connect with new customers and stay in touch with the ones you already have.
Sign up for a free trial at constantcontact.com/podcast!

Show Links:

Wistia

The post MBA874 Optimizing Your About Page appeared first on The $100 MBA.

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2481 episodes

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MBA874 Optimizing Your About Page

The $100 MBA Show

3,919 subscribers

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 29, 2024 06:47 (4h ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 187969890 series 1565308
Content provided by Omar Zenhom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omar Zenhom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

MBA874

What’s the most visited page on your website, after the homepage? Check your analytics, and odds are it’s your “About” section. So many entrepreneurs mistakenly undervalue this page, saving all the thought and pizzaz for the rest of the site. While it’s often an afterthought, the About Page is actually one of your best opportunities to turn visitors into customers. That’s because of the way modern consumers think.

Today’s customers look beyond the brand. In fact, they look beyond the product! In the Information Age, people don’t just insist on knowing how the sausage is made— they want to know who made it. A clear, personal, fun About Page is the best way to convince visitors to do business with you. It’s your “interview” with the public. And it’s your best shot at converting traffic to results. Today we discuss how to build the best About Page, with detailed advice on the layout, features, and goals thereof. Show ‘em who you are— Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors:

Caliper Corp

When you make a wrong hire, you feel it immediately.
Your team’s performance, morale, and bottom line all suffer.
Assess your team – FOR FREE.
To learn more, visit calipercorp.com/MBA

HostGator

Get your site up and running in no time!
And with their 24/7/365 Support, you will be assisted in every step of the way. Get your site out in the world!
Go to hostgator.com/mba30 right now!

Constant Contact

If you are looking to create interactive content that drives engagement from your customers, look no
further! Because no one makes it easier for small businesses to get big email response than Constant Contact.
Unlike other solutions, Constant Contact has a state-of-the-art, drag and drop editor that offers the most simplified editing experience possible.
With a tool as powerful as Constant Contact, it has never been easier to connect with new customers and stay in touch with the ones you already have.
Sign up for a free trial at constantcontact.com/podcast!

Show Links:

Wistia

The post MBA874 Optimizing Your About Page appeared first on The $100 MBA.

  continue reading

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