Michelle Duffy, Marketing of Life Time events and Amy Charity, co-founder of SBT GRVL

The Adventure Stache

Today on the show, Payson talks to two influential behind-the-scenes figures in gravel racing. Michelle Duffy is Associate Marketing Director for Life Time, and oversees its off-road events such as the Leadville 100 and Unbound (formerly Dirty Kanza). She came to cycling after spending years as a marketing manager for the New York City Marathon. Amy Charity is the owner and co-founder of SBT GRVL. She raced professionally as a road cyclist and spent 15 years in the financial sector before founding SBT GRVL. In this interview, they talk about how they turned a major scheduling conflict between two of gravel’s biggest races into a collaborative opportunity. When it became clear that Leadville and SBT GRVL fell on consecutive days, they created LeadBoat, a 250 mile stage race combining the two events which is set to take place later this year.
They also talk about expanding the gravel community, and what it’s like being women in a sport which is still dominated by men. They also share their uniquely difficult experiences during 2020, when Amy lost her business partner and Michelle suffered from a life threatening health event.

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