Manage episode 172348636 series 1281827
In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, discusses about how you can create a training that builds in transformational results for the people that buy, use, attend and learn from you. We need a killer program for it because if we do not do it right, there is no one that has attention on us, there is no demand and it results in the fact that we can't improve other people's lives. When we get it right, there is an intense focus on us, we are in demand and the users get the results in the process.
The 3 principles that you should know:
- Insights drive transformation
- Feelings deepen retention
- Action steps will lead to results
This framework will allow you to make an experience and build the feelings necessary to give your audience the action steps which in turn gives them the results in the process.
- Education: They come to us for training and so we educate them. We give them the insights which are not just the data but the interpretation and application of it.
- Experience: It shouldn’t flow in just one direction. People want to experience it and you have to make sure that they immerse in it so that it creates feelings inside of them. This is how you retain them.
- Execution: It should be executable. They should be able to apply it. Give them a step-by-step action plan.
If we build their feelings and give them the insights, they assimilate and identify with it. When you educate them, and give them the execution plan, you’re giving them the clarity. Finally, when we create the experience and education, passion sparks inside of them.
Ultimately, when you get everything right, you end up with creating Transformation.
ABOUT MEL ABRAHAM
Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.
Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.
Meet Mel at http://melabraham.com/
THE ENTREPRENEUR'S SOLUTION
The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.
Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast
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