Geofencing for Small Business: Targeted Mobile Advertising - Justin Croxton


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By Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or a virtual boundary - it allows businesses to access mobile device user’s WiFi/cell date/GPS to trigger push notifications, text messages, alerts, and even targeted advertisements, to deliver location-based marketing data.

Think of the possibilities. As a business you have the ability to potentially reach customers when they enter one of your competitor’s businesses and hit them with an offer they can’t refuse. You can literally aim your ads to customize your audience’s local needs, and this is key for not only sales but for customer retention as well.

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