SEO for Growth - The New Rules of SEO - Phil Singleton


Manage episode 183122750 series 41616
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Like many things in the business world, Search Engine Optimization (SEO) has changed dramatically since the early days, and continues to do so. Thanks to things like Google constantly tweaking their algorithms, marketers and content creators need to be crafty and smart with their SEO strategies.

Gone are the days of just using your keyword phrases as many times as you could in your post or buying tons of backlinks to point back to your site. These days businesses need to take a more holistic approach to how they’re distributing the content. And that means carefully utilizing other social platforms, reputation management, quality backlinks, as well as strategic outreach opportunities.

272 episodes available. A new episode about every 7 days averaging 32 mins duration .