Manage episode 225511283 series 1354907
Joe Cross is a filmmaker, entrepreneur, author, and wellness advocate. He directed, produced and was the subject of the award-winning documentaries Fat, Sick & Nearly Dead 1 and 2; authored the New York Times best-seller “The Reboot with Joe Juice Diet” book; and is credited with having accelerated the plant-based eating movement by media outlets including the Wall Street Journal, The Times of London and The Dr. Oz Show. His website, www.rebootwithjoe.com, has become an integral meeting place for a community of millions of Rebooters worldwide. His third documentary film, The Kids Menu, was released in 2016.
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In this episode you'll learn:
[1:52] How’d Joe decide to make a documentary [5:52] How’d Joe come up with the idea of ‘Fat, Sick & Nearly Dead’ [8:30] What was so different about Joe’s documentary [10:40] It’s more about ‘if it works’ than ‘will it work’ [12:03] What’d the ‘Hustle Process’ look like [15:15] What was the business model for selling documentaries [17:10] What was holding Joe back from building his business [18:38] Warning signs before going all-in on a project like this [19:46] Why Joe pulled his movies out from Netflix [21:40] ‘Hindsight is a powerful tool in any business’ [24:30] Joe’s team-management process [27:00] How did Joe find his team