The Perks & Struggles of Starting Early in E-Commerce w Kevin Stecko of 80sTees


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By Rinaldo Ugrina, Alex Berman, and Chairman of Experiment 27. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Kevin Stecko is the founder and president of He's been operating the business since December of 1999. Being in the e-commerce industry for more than 2 decades now, he's seen it evolve into the giant that it is today.

Born in the golden age of action figures & graphic tees, 80stees was something that he was destined to do.

This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at

In this episode you'll learn:

[1:04] The story behind 80stees

[2:44] What made Kevin take 80stees online back in 1999?

[7:42] People complaint so much when the price is lower.

[8:28] What does the outbound marketing look like for 80stees?

[11:01] One-to-one to current customers

[14:23] Keeping it all licensed when others can’t

[17:02] What’s the design approval process for licensed products?

[21:46] What turned Kevin off of the licensing deals and what is he doing instead?

[24:20] What are the next steps for 80stees?

[26:40] What is the future of Vintage clothes?

Links mentioned:

E-commerce musings by Kevin Stecko at

Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at

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136 episodes