Why Does Google Favor Big Brands And How To Compete w/ Josh Bachynski

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By Rinaldo Ugrina, Alex Berman, and Chairman of Experiment 27. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Josh Bachynski is a SEO specialist with over 20 years of experience. Josh delivered a TEDx talk "The Future of Google, Search and Ethics", a soon to be released documentary film on Google called "Don't Be Evil: Google's Secret War" and his own SEO related podcast "The White Hat Vs Black Hat SEO Show". Josh has PhD (ABD) and Master's Degree in Ethics and Decision Theory and a book coming out on our global political scenario and the collapse of culture entitled "The Zombies." This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn:
  • [01:30] 3 things to know before launching an SEO strategy
  • [05:00] How to find keywords to target
  • [07:25] What kind of content you need to create
  • [08:45] How Google's algorithm can affect your strategy
  • [13:15] The Future of Google Search and the Internet
  • [18:09] What should you do if the whole system seems to be biased towards big brands
  • [19:22] Why is Josh passionate about his work
  • [23:02] How to hire a good SEO specialist
  • [25:40] Alex's bad SEO hiring experience
  • [26:10] Red flags when hiring a SEO agency
Links mentioned: Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.

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