Ep. 17 - Effective Strategy Shows Where To Play And How To Win w/ Steve Patti


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By Jeff Davis. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This episode I speak with Steve Patti who brings a wealth of knowledge to the show about sales, marketing, and business development. He has held roles as a CMO, sales leader, and entrepreneur in companies ranging from $10 million dollars in revenue to several billion. He has also built and teaches Entrepreneurial Selling as part of Trinity University's Forbes Top 10 ranked Entrepreneurship Program.

What you'll learn from our conversation:

  • The relationship between business, brand, and sales strategy

  • What CMOs really think about the current state of MarTech

  • Sales and Marketing must learn how to effectively leverage the CRM to be able to meet the demands of the modern buyer

  • What the real purpose of content should be

Additional Links:

“Playing to Win” by A.G. Lafley and Roger Martin (book)

Growth through Focus: A Blueprint for Driving Profitable Expansion (article)

MarTech Landscape 2018 (article)

Creating “togetherness” to Drive Revenue Growth (The Alignment Blog)

Connect with Steve on LinkedIn or Twitter

Don’t forget to leave a 5-star review on iTunes if you found our conversation valuable!

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe: Apple Podcast | Stitcher | RSS

46 episodes