TAS 673: What's a Good Email Open and Clickthrough Rate? Ask Scott #211

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Are you fired up and ready to keep pushing the envelope? What is keeping you headed in the right direction with your business? If you need a little jolt to spur you on - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update on TAS events and resources, answers a question from a TAS follower like you, and much more! Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Make sure to diversify!

If you’ve been part of the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels and income streams. How are you doing on that front? Are you still largely dependent on Amazon, or have you started to build out your brand presence on social media and through your home base? Remember - there are a ton of TAS resources at your disposal to help you take your ecommerce business to the next level. Check out the links in the resources section at the end of this post!

Clickthrough rates and email list building.

As you follow Scott’s advice, and you build your ecommerce business, you might be wondering, “What open and click-through rates should be looking for?” You are asking the right questions! According to Scott, a good number to shoot for is 20% of your list to open your email. For click-through rates, the number to shoot for is 2-3% of your email list. Now, that might not sound like a lot but if you are pouring your energy and focus into social media channels and cultivating your email list - you are headed in the right direction. To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller!

FREE TAS Classes made for you!

What are you doing on Wednesday, May 29th or Thursday, May 30th? Do you want to learn how to get UNLIMITED TRAFFIC in any market, to build or scale your brand? Of course, you do! Listen up - right now; this class is FREE. Yes, you heard that right - FREE! The catch is, you have to attend this virtual event LIVE on the 29th or 30th. Scott is going to start rolling out special TAS LIVE virtual events like this one, and he wants you to get in on the action. You can check out the link in the resources section for more info - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] TAS announcements and updates.
  • [6:30] Scott’s thought of the week; diversify!
  • [7:20] What are good email open clickthrough rates that I should aim for?
  • [15:00] How you can address poor open and clickthrough rates.
  • [19:50] Don’t worry about people unsubscribing to your email list!
  • [21:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

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