RYB 841: How To Build An Email List Using Pinterest Traffic? (Friday Jam Session)

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By Scott Voelker. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Welcome to this week's Friday jam session. I'm so happy you're here. This is always one of my week's highlights, and I love spending time with some awesome people and answering some great questions. If you'd like to join in on the fun each week head over to takeactioncrew.com, it's totally free, and we get together every Friday at 10 am Eastern, where I answer your questions about your business.

Today we're going to be talking all about how to use your Pinterest traffic to build out your email list. Now it's time to sit, back, relax, and lets officially kick off this week's jam session!

Can You Drive Pinterest Traffic to Build Your Email List

Yes, it's definitely possible to build out your email list using Pinterest traffic. However, it's important to make sure that you're creating the right type of content that targets the right people you want to bring to your website.

Today I'm going to answer this question in detail and go over what it looks like with a few examples. Let's dive right into Pinterest and learn how to make it happen!

When you create a piece of content to put on Pinterest or your website, you always want to make sure that it's specific to the person who is visiting your site or searching for topics related to that content.

The Power of a Good Lead Magnet

When you're ready to create a lead magnet to help drive traffic to your website and encourage people to sign up for your mailing list, always make sure that it's relevant and fulfills a need for someone visiting your website. Think about what type of problem they might be facing if they click on your Pin on Pinterest and go to your site. What type of content can you create to help solve that problem?

The goal of using Pinterest is to create assets that people can save to their own boards to reference later and share with others. When someone clicks on the pin, it takes them a specific webpage on your site related to the topic described on the pin.

When someone gets to your site from Pinterest, a pop-up, or signup where they can get a freebie that will help them solve their problem is a great way to capture their interest. You're giving them something of value, and in exchange, they're giving you their email address. This makes them feel like it's a good trade instead of just asking them to sign up for an email list without giving them anything upfront.

Note: Always make sure to confirm that a visitor wants to receive the freebies and include the word "yes" to make sure they know what they are agreeing to.

Avoid Generic Opt-In Forms

Honestly, no one wants to sign up to be on a mailing list without incentive. If you just ask someone to sign up for your list without anything in return, they won't know what to expect, and chances are they won't sign up.

They want a specific piece of content that will quickly help them solve a problem quickly. Consider creating a lead magnet that piques a person's interest and encourages them to signup for your mailing list to get the piece of content.

An opt-in form is a great way to show visitors what they are getting. Make it well worth their time and give them something they can actually use.

Avoid making people have to go through extra steps to give you their information. Keep in mind, the more barriers you create, the less likely they will stick around long enough to sign up. Like I mentioned earlier, always make sure the opt-in is tailored for your specific audience. The problem you're helping to solve on Pinterest should be similar to the content you're offering on your website.

Note: Never ask for a person's last name. For an opt-in form, you just need a person's email address and first name.

Think Outside the Box

I recommend avoiding using the words subscribe to your opt-in forms. Instead, just say something like "get your free guide" and include a similar phrase such as "yes I want my free guide" at the bottom of the form.

Make sure it's easy to read, simple, and the fonts and colors aren't overwhelming and detract from the content you're offering to visitors.

If you're driving traffic to your site, you should always have either an opt-in form on your sidebar or header (using Hello Bar plugin), a pop-up, or embed the opt-in within the content.

Drive visitors directly to your blog instead of an opt-in form so they can have access to all the resources you have to offer.

A Final Note From Scott

I hope you found this Friday, Jam session to be helpful!

You can definitely build an email list on Pinterest, but it shouldn't be your main focus. Instead, I recommend always driving visitors to your blog instead of directly to an opt-in form so they can have access to all the other resources that you have to offer.

As a reminder, if you ever want to attend one of our live Friday jam sessions, head over to takeactioncrew.com to join us. We'd love to have you.

Thank you for listening. I enjoyed having you here!

Remember, I'm here for you, I believe in you, and I'm rooting for you!

Now it's time for you to take action and go rock your brand!

Takeaways From This Episode

1. Can You Drive Pinterest Traffic to Build Your Email List (1:35)

2. The Power of a Good Lead Magnet (4:45)

3. Avoid Generic Opt-In Forms (13:45)

4. Think Outside the Box (17:10)

Quote:

Drive visitors directly to your blog instead of an opt-in form so they can have access to all the resources you have to offer.

Or

When you're ready to create a lead magnet to help drive traffic to your website and encourage people to sign up for your mailing list, always make sure that it's relevant and fulfills a need for someone visiting your website

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