TAS 670: Facebook Messenger Chat Bots or Email List Marketing? Ask Scott #210

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How are you progressing with your ecommerce business? Are you hitting all of your target goals are do you find yourself lagging behind? Scott’s here to help sellers like you answer some questions and get you headed in the right direction, it’s time for another session of Ask Scott! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question about Facebook Messenger chatbots, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode of The Amazing Seller!

Be intentional with your time.

Recently Scott attended an event featuring author and business leader, Jeff Walker. At the event, Jeff spelled out some helpful insights to encourage leaders in their journey. These lessons from Jeff have been bouncing around in Scott’s head all week, and he really wanted to get them to the TAS community so here they are.

Know what you want.
Plan out the steps to get there.
Schedule time to work on those steps.
Be intentional with your time.

Which one of Jeff’s insights resonates the most with you? Are you ready to take action? Tune into this episode of The Amazing Seller as Scott expands on these insights from Jeff and much more!

Should you use Facebook Messenger chatbots?

Let’s face it, as a business leader, shiny objects are a huge problem, aren’t they? You start to see a peers business take off because they did this “One thing” and now you want to divert your attention to try and get the same results. The problem is, just because it worked for them it doesn’t mean it will work for you! Listen to Scott’s advice and avoid shiny objects - that doesn’t mean you can’t use new tools like Facebook Messenger chatbots, but it does mean that you need to make sure you are sticking to your plan! To hear Scott expand on this important topic and more, listen to this episode of The Amazing Seller!

How to use an email list effectively.

When it comes to utilizing a tool like an email list, the name of the game is cultivation. You’ve got to make sure you are delivering relevant and helpful content to your target audience who are staying subscribed to your email list. Think about how you would want someone to engage with you! Would you be likely to stay subscribed to an email list if all they did was ask you to buy their product? Probably not! But if they showed up and delivered value that was relevant to your interest with an occasional ask - you’d probably stick around. Hear more about Scott’s approach to cultivating and utilizing an email list by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

[0:03] Scott’s introduction to this episode of the podcast!
[3:45] Scott’s thought of the week.
[8:45] Question: Facebook Messenger Chat Bots or Email List Marketing?
[14:00] Why email marketing is NOT dead.
[21:00] How to use an email list effectively.
[23:30] Closing thoughts from Scott.

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