Rohan Kale – So You Want to be a Social Influencer?: A Look at Social Media Marketing in 2020 and Beyond (AoL 179)

The Angles of Lattitude Podcast: Learn from the Successes of the Creatively Self Employed

Today, more than ever, videos play a large part in social media marketing. If you have a goal of becoming a social influencer, there's a pretty good chance you'll need to know how to not only make but produce good quality content to attract people to be part of your audience.Here's the catch, though. Not all business owners want to be social influencers. In fact, many business owners might prefer to stay out of that particular limelight because they feel that it would take even more time to make that extra content. Time they could be spending doing what works and less experimenting with new content.So how does someone who prefers to work their craft and/or work 1 on 1 with their clients, find the time to create and edit this new content?Well, truth is, they need to bring in someone who has a proven process to attract the right type of audience.Our guest, Rohan Kale, fits the bill. Personally, I call him more of a social media marketing architect. Not only does he has the process down, but like an architect, hires out the in person work to local videographers.It's a really fascinating business model.In this session, Andy and I learn how he got started in business and what about his approach makes his process a winner today and in the future.Enjoy! SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT: How did Rohan's choice to go to business school eventually lead to starting his own business? 14:31When it comes to building a business, is it worth becoming a social influencer first or should it be a focus in fortune? 20:17How can someone increase their lead generation with a limited budget? 22:00How do you shift the thought of online marketing being a gamble to a one where you know it has a given ROI? 25:18What factors should a business owner consider when they're determining whether to stay localized or go global with their marketing? 26:48For someone who has an in person based business, how does Rohan make his business work from the other side of the world? 29:39What mistakes does Rohan commonly see with those who want to be a social influencer? 31:40What are three tips he'd recommend to those who are looking to expand their reach and influence? 33:10How has the pandemic affected his business? 38:16What is one song, one book, and one film Rohan he'd add to the curriculum in school? 39:53What's the best advice he's ever received? 46:25What new belief, behavior, or habit has most improved his life? 47:35What is something people don't realize is a huge waste of money? 49:14How can someone be a difference maker in their community? 51:33 ITEMS and PEOPLE MENTIONED IN THIS EPISODE: Rohan Online: Website, Facebook, LinkedIn, Twitter, YouTubeCohost: Andy DixPowered By: Fizzle (Start get started for free today!)CBS Sunday Morning Story on the WorkplacePursuit of Happyness (Will Smith)Conversations with God by Neale Donald WalschBollywood Music videos mentioned by Rohan: Dilko Ko Tumse pyar hua and YaaronMalhari - My go to Bollywood music video Right click here and save-as to download this episode to your computer. SHOW NOTE EXTRAS: Introduction to Rohan's Agency The Basics of Video Marketing How to Create Your LinkedIn Profile How to Pivot in Adversity Thanks for Listening! Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them. If you have any questions feel free to email them over via the email mentioned in the show or by our contact form. And finally, don’t forget to subscribe to the show on Castbox, iTunes, Stitcher, PodBean, and/or Google Play Music.