054: Jim Karrh | The Science of Customer Connections

The Art of Communication

Jim Karrh, Ph.D. guides business professionals, teams, and entire organizations to stand out through better messaging — which in turn produces better customer relationships, stronger brands, and more growth opportunities.

Whether his clients need guidance in the form of speaking, consulting, or coaching, Jim can offer a perspective rooted in his world-class experience and training. As a consultant and coach, Jim has served clients on three continents including associations, small businesses, high-growth tech firms, North America’s largest martial-arts organization, and a dozen members of the Fortune 500. As a corporate marketing leader he helped America’s oldest continuously produced brand of bottled water to grow again – building an integrated marketing and public relations program judged best in the global bottled-water industry by the International Bottled Water Association (IBWA). Jim knows you don’t have to be the biggest in order to be the best.

He is a popular speaker at events including The CMO Summit, Packaging That Sells, UB Tech, the Professional Convention Management Association, the Jim Beam Global Economic Summit, Euronet USA, and the Arkansas Executive Summit.

He is also the author of The Science of Customer Connections, and the host of the Manage Your Message Podcast

On this Episode:

• Jim tells Greg about his background and how the right intersection of skills and passion helped him get on the unique path of message amplification.
• Jim discusses the importance of word of mouth and communication across each individual and team of an organization.
• Jim gives an example of how his company helped an organization to help them clarify their message and see results.
• Hear how even well-intentioned organizations get their mission statement wrong.
• Jim explains how to equip your messengers.
• Greg asks Jim about push back when it comes to mission and message and how it should be dealt with.
• Jim talks about the shift and change in message when the culture or circumstances change around you.

Key Takeaways:

• Break down the message into a clear, simple conversation for all that still stands apart
• Equip your messengers with knowledge, skill, and confidence.
• Coaching is not nagging about activity but focusing on the ‘how’ for everyone and not just the ‘what’.

Tweetable Quotes:

“As you create the message, involve the very human beings who you expect to carry the message.” - Jim

“Make sure that on a regular basis your content has to audition for the next version of your messaging playbook.” - Jim

Jim Karrh:

Listen to his show, Manage Your Message Podcast

Find his book, The Science of Customer Connections, on his website as well as several resources at jimkarrh.com

Resources Mentioned:

Website: https://gregjrice.com

If you want to see how we can help you in digital marketing: https://gregjrice.com/inflection/

Join me on Facebook at:

https://www.facebook.com/groups/jointhecommunicationnation