How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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“Best Of": [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon
MP3•Episode home
Manage episode 279071521 series 83304
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020. My guest on this episode is Kate Dillon. Kate is in a very niche market. In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them! Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy. Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time! Stay tuned because I am excited to have her back on for an update in 2021!On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them. The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz. On the Show Today You’ll Learn: How Kate got into the race car business after getting her degree in interior decorating What really opened her eyes to the amazing opportunities available in the online spaceThe lessons Kate took from a previous “failure” and the ultimate dream she has for her online businessWhat the process of launching her first course looked like, and why she says that creating it was the “easy part”The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second oneAll the stats from her webinar, including ad spend, cost per lead and her insane conversion rateWhat to consider when determining what audiences to target and messages to use with themThe challenges Kate faced in her marketing to her own nicheHow Kate is continuing to build her email list Links & Resources Mentioned in this Episode:https://rickmulready.com/targetingworkshophttps://katedillon.com/https://katedillon.com/courses/https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketinghttps://www.instagram.com/katedillon/https://www.facebook.com/katedilloninc/https://twitter.com/KateJDillonhttps://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQhttps://crateinsider.com/https://www.instagram.com/crateinsider/https://www.facebook.com/Crateinsider/https://twitter.com/CrateInsiderhttps://socialcurator.com/https://easywebinar.com/Full show notes available at www.rickmulready.com/447See omnystudio.com/listener for privacy information.
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Apply for ads management with [QUĀY.jo].
https://theartofonlinebusiness.com/ads
787 episodes
MP3•Episode home
Manage episode 279071521 series 83304
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020. My guest on this episode is Kate Dillon. Kate is in a very niche market. In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them! Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy. Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time! Stay tuned because I am excited to have her back on for an update in 2021!On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them. The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz. On the Show Today You’ll Learn: How Kate got into the race car business after getting her degree in interior decorating What really opened her eyes to the amazing opportunities available in the online spaceThe lessons Kate took from a previous “failure” and the ultimate dream she has for her online businessWhat the process of launching her first course looked like, and why she says that creating it was the “easy part”The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second oneAll the stats from her webinar, including ad spend, cost per lead and her insane conversion rateWhat to consider when determining what audiences to target and messages to use with themThe challenges Kate faced in her marketing to her own nicheHow Kate is continuing to build her email list Links & Resources Mentioned in this Episode:https://rickmulready.com/targetingworkshophttps://katedillon.com/https://katedillon.com/courses/https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketinghttps://www.instagram.com/katedillon/https://www.facebook.com/katedilloninc/https://twitter.com/KateJDillonhttps://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQhttps://crateinsider.com/https://www.instagram.com/crateinsider/https://www.facebook.com/Crateinsider/https://twitter.com/CrateInsiderhttps://socialcurator.com/https://easywebinar.com/Full show notes available at www.rickmulready.com/447See omnystudio.com/listener for privacy information.
…
continue reading
Apply for ads management with [QUĀY.jo].
https://theartofonlinebusiness.com/ads
787 episodes
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