Share
))
Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game. On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Si ...
…
continue reading
The Evolution of Storytelling
Manage episode 244349505 series 53982
By Gary Vaynerchuk. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you’ve been thinking about going in on TikTok, this talk is a must listen. If you’ve gone in on TikTok and thinking about which content will win on TikTok and on other platforms, tune in! Tweet me @garyvee with you favorite moment.
Topics from Today’s Episode:
2:55 | Authenticity is a premium value
5:10 | Escapism
7:30 | Attention, awareness, reach
8:15 | Consumption on TikTok
10:00 | When brands engage with the audience
11:30 | Metrics on TikTok
17:30 | The creator ecosystem
18:15 | The same game over and over again
19:15 | It’s a land grab
22:30 | Building brand equity
25:00 | Getting brands to be contextual creatively is the rub
26:15 | TikTok vs Vine
2628 episodes
