The Evolution of Storytelling

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Manage episode 244349505 series 53982
By Gary Vaynerchuk. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you’ve been thinking about going in on TikTok, this talk is a must listen. If you’ve gone in on TikTok and thinking about which content will win on TikTok and on other platforms, tune in! Tweet me @garyvee with you favorite moment.

Topics from Today’s Episode:

2:55 | Authenticity is a premium value

5:10 | Escapism

7:30 | Attention, awareness, reach

8:15 | Consumption on TikTok

10:00 | When brands engage with the audience

11:30 | Metrics on TikTok

17:30 | The creator ecosystem

18:15 | The same game over and over again

19:15 | It’s a land grab

22:30 | Building brand equity

25:00 | Getting brands to be contextual creatively is the rub

26:15 | TikTok vs Vine

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