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The Evolution of Storytelling

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Manage episode 244349505 series 53982
Content provided by Gary Vaynerchuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Vaynerchuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you’ve been thinking about going in on TikTok, this talk is a must listen. If you’ve gone in on TikTok and thinking about which content will win on TikTok and on other platforms, tune in! Tweet me @garyvee with you favorite moment.

Topics from Today’s Episode:

2:55 | Authenticity is a premium value

5:10 | Escapism

7:30 | Attention, awareness, reach

8:15 | Consumption on TikTok

10:00 | When brands engage with the audience

11:30 | Metrics on TikTok

17:30 | The creator ecosystem

18:15 | The same game over and over again

19:15 | It’s a land grab

22:30 | Building brand equity

25:00 | Getting brands to be contextual creatively is the rub

26:15 | TikTok vs Vine

--- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message
  continue reading

2957 episodes

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The Evolution of Storytelling

The GaryVee Audio Experience

47,300 subscribers

published

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Manage episode 244349505 series 53982
Content provided by Gary Vaynerchuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Vaynerchuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you’ve been thinking about going in on TikTok, this talk is a must listen. If you’ve gone in on TikTok and thinking about which content will win on TikTok and on other platforms, tune in! Tweet me @garyvee with you favorite moment.

Topics from Today’s Episode:

2:55 | Authenticity is a premium value

5:10 | Escapism

7:30 | Attention, awareness, reach

8:15 | Consumption on TikTok

10:00 | When brands engage with the audience

11:30 | Metrics on TikTok

17:30 | The creator ecosystem

18:15 | The same game over and over again

19:15 | It’s a land grab

22:30 | Building brand equity

25:00 | Getting brands to be contextual creatively is the rub

26:15 | TikTok vs Vine

--- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message
  continue reading

2957 episodes

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