Value The Attention Versus Always Making a Sale

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By Gary Vaynerchuk. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today’s episode is a classic segment from GaryVeeTV! People always demonize releasing their art, or music or videos for free. Many bands refused to put their music on MTV because that in their minds they would be giving away their music to free which would lead to no money when in reality the biggest groups from that era came from MTV and similar programs. The value of free is not in the financial profit, but in the branding, awareness, and attention you earn from the free content, which in turn leads to album sales, merch sales, and anything else you are selling which does have financial gains. There is too much free content for people to consume now that will garner the consumer's attention over your paid content.

Enjoy! Let me know what you thought.

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