CS04: Adjustment Time – Martha Carr Launch Strategy Case Study, Episode 4 of 6


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Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. A fellow author, when seeing how calm Martha appears about all of this has given her the moniker, The Zen Killer of Thrillers, which seems appropriate.

Book five in her Wallis Jones Series, THE WATCHER’S REVOLT was published on January 31st, and we examine the results of the release and discuss how things are going for the series.

We also get into some adjustments she’s made to the series after really zeroing in on reader reaction to things like covers and the beginning of the first book.

Episode five of our case study will air in approximately three weeks. Please subscribe to be sure you don’t miss an episode:

Wallis Jones launch schedule:

    1. The List Conspiracy (Wallis Jones #1) on sale – December 1st
    2. The Traitor’s Revenge (Wallis Jones #2) on pre-order Dec. 1st, on sale Dec. 8th
    3. The Keeper Returns (Wallis Jones #3) on pre-order Dec. 8th, on sale Dec. 22nd
    4. The Circle Rises (Wallis Jones #4) on pre-order Dec. 22nd, on sale Jan 9th
    5. The Watcher’s Revolt (Wallis Jones #5) on pre-order Jan. 9th, on sale Jan. 31st
    6. The Butterfly Project (Wallis Jones #6) on pre-order Jan. 31st, on sale Feb. 22nd


Martha’s website www.marthacarr.com

The Lost Mission on Instafreebie (the App)

Martha’s Amazon author page

Martha’s Facebook Page www.facebook.com/WallisJonesSeries

Martha’s Cover Designer, Victoria Cooper

20 Books to 50k Facebook Group

The Author Biz Facebook Group

Michael Anderle’s Kurtherian Books website

Please note, Amazon book links on this page are affiliate links. You’ll pay the same price for the books, but I’ll earn a small commission.

Creative commons image by PIR04D

The post CS04: Adjustment Time – Martha Carr Launch Strategy Case Study, Episode 4 of 6 appeared first on The Author Biz.

151 episodes available. A new episode about every 12 days averaging 43 mins duration .