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Marketing Academic Libraries: Defining Marketing and Outreach
Archived series ("Inactive feed" status)
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This feed was archived on October 29, 2020 03:28 (
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Manage episode 222534881 series 2221014
Content provided by Choice. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Choice or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For this four-part series, The Authority File takes a break from its usual interview format to present a panel Bill moderated at the Charleston Conference called, “Marketing Academic Library Resources and Services: How Marketing and Outreach Support a Library’s Value Proposition—and an Analysis of Current Practices.” The panel covered the current state of marketing and outreach activities at libraries and what these initiatives look like at different types of institutions. It also presented the results of a survey Choice conducted on library marketing and outreach. In this episode, the panelists introduce themselves, discuss what defines marketing and outreach, its current state of practice, and how that state was developed.
If you love the podcast, join the Authority File Facebook group to let Bill know what you want to hear about and who you want to hear from.
158 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on October 29, 2020 03:28 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 222534881 series 2221014
Content provided by Choice. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Choice or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For this four-part series, The Authority File takes a break from its usual interview format to present a panel Bill moderated at the Charleston Conference called, “Marketing Academic Library Resources and Services: How Marketing and Outreach Support a Library’s Value Proposition—and an Analysis of Current Practices.” The panel covered the current state of marketing and outreach activities at libraries and what these initiatives look like at different types of institutions. It also presented the results of a survey Choice conducted on library marketing and outreach. In this episode, the panelists introduce themselves, discuss what defines marketing and outreach, its current state of practice, and how that state was developed.
If you love the podcast, join the Authority File Facebook group to let Bill know what you want to hear about and who you want to hear from.
158 episodes
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Similar to The Authority File
America is more divided than ever—but it doesn’t have to be. Open to Debate offers an antidote to the chaos. We bring multiple perspectives together for real, nonpartisan debates. Debates that are structured, respectful, clever, provocative, and driven by the facts. Open to Debate is on a mission to restore balance to the public square through expert moderation, good-faith arguments, and reasoned analysis. We examine the issues of the day with the world’s most influential thinkers spanning s ...
…
continue reading
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…
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…
continue reading
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continue reading
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continue reading
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continue reading
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continue reading
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