Episode 73 - Using Tripwires to Cover Your Ad Cost

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By Danielle Cevallos. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Everyone is always talking about "passive income" these days. And if you know me, you know that I think you've got to put in the work to see big results.

But, tripwires just may be an exception to that rule. Now, don't get me wrong - I don't think tripwires are a "get rich while you sit on the beach" deal, but the income just might help you out with some of the costs of running a business.

Like - running your ads.

Today, my guest Eden Fried is here to talk about digital products, passive income, and using tripwires to generate that passive income.

Eden specializes in helping entrepreneurs bring their digital products to the public.

So … what is a tripwire?

When you opt-in to someone's list and get their freebie - often times you'll see an offer on the thank you page for a low-cost item. For example, I sell my nurture sequence templates on mine.

Now, these are low-cost items, but the money is definitely helpful! I use mine to cover the costs of ads.

Are you ready to learn all about tripwires and getting your digital products out there? Grab a pen and paper, take some notes, and then let me know what your tripwire is going to look like or if you already have one - can it be improved? Tag me in your IG stories and let me know!

Not on IG? That’s cool. Come join my FREE Facebook group, Basic Girl Podcast Insiders and join the conversation! Come share your content plans and your wins and see what everyone else is up to!

Did you know that leaving me a review on iTunes is like a little podcast hug? I'll love you forever if you're digging this podcast and want to show me some love! Then I can keep bringing you all of the amazing content and guests that you want to hear from to add to your entrepreneurial toolbox!

Grab Eden's free download!

Where to find Eden:

Website | Podcast | Instagram | Facebook

80 episodes