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Podcastology episode four: Finding an audience for your podcast

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Manage episode 218259181 series 1301603
Content provided by BBC and BBC Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Promoting a podcast can mean anything from creating an audiogram – a clip from the podcast to promote on social media - to making other digital assets such as quizzes or articles to place online and draw attention to the podcast.

According to Rhian, promotion at the start of other podcasts “really delivers figures”. But it depends on “generosity” between podcast producers who are willing to help each other with cross-promotions.

There’s also the possibility of a podcast takeover – which is when a podcast feed directs listeners to a different podcast for a short time.

The presenters of a podcast are also an asset when it comes to promotion. Their social media presence and appearance on other media can raise awareness and drive audiences.

  continue reading

325 episodes

Artwork
iconShare
 
Manage episode 218259181 series 1301603
Content provided by BBC and BBC Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Promoting a podcast can mean anything from creating an audiogram – a clip from the podcast to promote on social media - to making other digital assets such as quizzes or articles to place online and draw attention to the podcast.

According to Rhian, promotion at the start of other podcasts “really delivers figures”. But it depends on “generosity” between podcast producers who are willing to help each other with cross-promotions.

There’s also the possibility of a podcast takeover – which is when a podcast feed directs listeners to a different podcast for a short time.

The presenters of a podcast are also an asset when it comes to promotion. Their social media presence and appearance on other media can raise awareness and drive audiences.

  continue reading

325 episodes

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