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The Best Idea Yet
Manage series 3608271
The untold stories behind the products youâre obsessed with and the bold risk-takers who made them go viral.
How did Birkenstocks go from a German cobblerâs passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called âThe Infinite Game?â On Wonderyâs new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet) have identified the most viral products of all time and reveal their untold origin stories â plus the bold risk-takers who brought them to life. From the Happy Meal to Leviâs 501 jeans, come for the products youâre obsessed with, stay for the business insights thatâll make you the most interesting person at your next brunch.
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
19 episodes
Manage series 3608271
The untold stories behind the products youâre obsessed with and the bold risk-takers who made them go viral.
How did Birkenstocks go from a German cobblerâs passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called âThe Infinite Game?â On Wonderyâs new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet) have identified the most viral products of all time and reveal their untold origin stories â plus the bold risk-takers who brought them to life. From the Happy Meal to Leviâs 501 jeans, come for the products youâre obsessed with, stay for the business insights thatâll make you the most interesting person at your next brunch.
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
19 episodes
Alle episoder
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