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003: Your Book Is Not About You
Manage episode 430301022 series 3580732
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A common mistake authors make is making their books about themselves instead of focusing on the reader. Great authors shift the focus to the reader and provide empathy and insight. In this episode, you'll learn practical principles for authors, such as putting the reader before the message and focusing on change rather than content. Readers are looking for themselves in a book, so focus on impact instead of impressing.
References:
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