Episode 293: How to Create Your Free to Paid Journey

The Boss Mom Podcast

Sales funnels are a hot topic right now, and for good reason. They are a great way to generate awareness and excitement around what you have to offer, ultimately leading people from your free content to your paid service.

In this episode, I’m going to explain the crucial (but simple!) pieces of an effective sales funnel that you can feel good about, and will ultimately bring your audience to an easy “yes”.

3 Things We Learned From This Episode

• A funnel provides a clear route for those who are a good fit for your business
• It’s important to be engaging and give a preview as to what you’re all about.
• You don’t have to sell people in a way that feels bad if you bring them down the nurturing cycle of a free-to-pay journey

A sales funnel is a streamlined way to attract the people who are right for you, while filtering out those who aren’t. A resonant “Aha!” moment combined with an easy opt-in can make the jump from “cool” to “commit” a natural progression. If you have an offering that can make a person’s life easier, getting that easy “Yes!” can be as simple as showing them the way.