BJ Fogg – Design with Behavioral Science


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By Roger Dooley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today we are replaying a very well-received episode with Dr. BJ Fogg from late last year. BJ is a behavioral scientist at Stanford University, where he runs the Behavior Design Lab. He teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram.

In this episode, BJ explains how we can use behavior design strategies to develop beneficial habits and create positive change. You’ll learn the numerous factors that influence our behavior, what makes people do the things they do, and hacks for changing habits and motivating yourself.

You can find show notes and more information by clicking here:

288 episodes