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What makes a Brand Last 100 Years? | Silvia Wiesner, Managing Director, Unilever

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Manage episode 353434559 series 3163739
Content provided by The Brand Called You. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brand Called You or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Branding is the process of creating a strong, positive perception of a company, its products or its services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

In today’s episode of The Brand Called You, Silvia Wiesner talks about her branding and managing experience at Unilever. She explains how to create a long-standing brand today. She also talks about branding in the metaverse and the effects of the rise in social media influencers.

--- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
  continue reading

2332 episodes

Artwork
iconShare
 
Manage episode 353434559 series 3163739
Content provided by The Brand Called You. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brand Called You or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Branding is the process of creating a strong, positive perception of a company, its products or its services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

In today’s episode of The Brand Called You, Silvia Wiesner talks about her branding and managing experience at Unilever. She explains how to create a long-standing brand today. She also talks about branding in the metaverse and the effects of the rise in social media influencers.

--- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
  continue reading

2332 episodes

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