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Ep #023 - How to Build a Global Brand w/ Specialized Bicycles founder Mike Sinyard

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Content provided by Tyler Benedict. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tyler Benedict or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What does it take to build a global brand? Mike Sinyard founded Specialized Bicycles to get the parts he wanted into the US. Then he created a road bike tire because he couldn't find anything that met his needs. Step after step, he built his company, and now it's one of the largest bicycle brands in the world. A big part of his success is owed to the strong culture he's built with passionate, open minded employees all focused on a single mission: Create the best bicycles in the world.

Here's how he did it, and check the show notes for photos, video and more at TheBuildCycle.com/Podcast

Be sure to subscribe on iTunes, Stitcher, Google Play, Overcast FM, or wherever you listen to podcasts and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

  continue reading

75 episodes

Artwork
iconShare
 
Manage episode 221253577 series 2361513
Content provided by Tyler Benedict. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tyler Benedict or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What does it take to build a global brand? Mike Sinyard founded Specialized Bicycles to get the parts he wanted into the US. Then he created a road bike tire because he couldn't find anything that met his needs. Step after step, he built his company, and now it's one of the largest bicycle brands in the world. A big part of his success is owed to the strong culture he's built with passionate, open minded employees all focused on a single mission: Create the best bicycles in the world.

Here's how he did it, and check the show notes for photos, video and more at TheBuildCycle.com/Podcast

Be sure to subscribe on iTunes, Stitcher, Google Play, Overcast FM, or wherever you listen to podcasts and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

  continue reading

75 episodes

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