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05. 4 Reasons Your Minis Aren't Booking
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Today we’re diving into more about mini-sessions and talking about the 4 reasons your mini-sessions haven't booked! Students always ask me why their mini sessions aren't booking! There's generally 4 main reasons that sessions don't book so let's dive into them! But before we do that, I want to let you know that the doors open for my Profitable Mini Sessions Course 2.0 TODAY! The doors have been shut for months and I can't wait to welcome everyone in again! Spots will close on Friday March 5th and won't open again until the fall, so make sure you grab a spot today.
Back to today's topic! I know that not booking your mini sessions can be frustrated, and it can make the whole idea of them awful. If you're not sure what you're doing wrong, this is a place to start. Take a deep breath - we're going to make this happen for you!
Reason #1: Timing is Bad
Whether it's the timing of the year or whatever's going on in the world, sometimes it's just not a good idea to have mini-sessions. For example, if it's 100 degrees in the summer in Texas, people aren't going to want to stand around outside, no matter how quick your session is. As we go into the spring, now's the perfect time for mini- sessions! If your sessions aren't booking, look at when you're trying to book them. Remember, the season does matter!
Reason #2: An Undesirable Theme
Mini-sessions are almost known for their themes in some photography studios! I know that my photography students work really hard on crafting themes, but we have to remember that people have to want to book the theme you create. Think about whether or not this is something people are going to like, want, or need. If you struggle with coming up with ideas for themed spring minis, I do have a free download with 12 Themes for Profitable Minis.
Reason #3: Not Marketing Well
If you're not marketing well, you're not going to book, period. You can have beautiful images, the best themes, the best setup... but if you're not marketing well, you're not going to book. Your marketing plan can't just consist of posting online and hoping it works. You need to get in front of a larger audience!
Reason #4: You Need a Head Start
Remember, for minis, you need to give yourself a head start. Don't just start posting the week before. Ideally, you should be sharing about your minis 4-6 weeks before they're on the calendar. In my Mini-Sessions Playbook, we talk all about why this is important! Basically, it is a step by step checklist that walks you through from like nine weeks out all the way and what you should be doing every single week. You need to get your name out there and that takes time.
Don't let these reasons your mini-sessions haven't booked discourage you! There's so many ways to make mini-sessions profitable - trust me on that. I seriously believe in the power of mini-sessions and I hope you will too!
Topics We Discussed
Intro into why your minis aren't booking (2:00)
Your timing is bad (2:35)
An undesirable theme (6:26)
Not marketing well (7:57)
You need a head start (10:41)
Links Mentioned in the episode:
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