The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Content provided by Owen Video. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Owen Video or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs
Business tips for startups by proven entrepreneurs
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Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
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The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
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We are the podcast network for SUCCESS Magazine. Our lineup of shows aims to feed those hungry to learn about maximizing their skills and their impact. Through a variety of different angles and lenses, we explore the tricks, lessons and experiences that will allow our audience to have the kind of continuous learning we all know is required to achieve great things.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs
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Unbeatable YouTube Ads Strategy
Archived series ("Inactive feed" status)
When?
This feed was archived on May 06, 2023 19:27 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 181838784 series 1391091
Content provided by Owen Video. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Owen Video or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have you ever wanted to try YouTube ads? Jake Larsen is the leading YouTube Ads expert and will be joining me on the show today.
Learn more about Jake at http://videopower.org/
Jake's Vlog: Larsen Family Soul
THE FIRST FIVE SECONDS IS THE MOST IMPORTANT PART OF ANY AD!
When you create an ad to attract the people you want to work with, also make it so it repels those you DO NOT want to work with.
You need to have a clear Call To Action!
WHO SHOULD BE USING YOUTUBE ADS?
If you have a business or agency
If you are a creator who needs to grow their audience
REMEMBER: You are investing in getting your message out there, not paying for subscribers. You are investing in your audience and growing it.
WHAT ARE SOME COMMON MISCONCEPTIONS WITH YOUTUBE ADS?
That everyone finds them annoying and skips them when they are able to.
80% of the people will skip the ad, 10% will watch up to the very end, 3% will actually click on the video, and 1% will turn into leads and customers.
That 1% is what makes YouTube ads profitable!
WHICH AD FORMAT IS BEST?
Discovery ads and in-stream ads, not a fan of the ads you cannot skip.
Most watchers are not happy they are stuck watching an ad instead of the video they searched for.
If people choose to watch your ad they will be an even better customer!
HOW DO YOU CREATE AN AD PEOPLE DO NOT SKIP
You have to call out your audience/market right away. Speak to their pains and desires in the first 5 seconds.
If you have the correct strategy anyone can have success with YouTube Ads!
You need to connect with your audience to have success.
A converting offer is a huge help, but you do not need to have it first.
If you have a cold audience, some kind of landing page with a free gift. With a warm audience, you can send them straight to your store.
HOW ARE YOU TRACKING AND MEASURING THESE CAMPAIGNS?
With Google Ad Words.
You can track impressions and how long they are watching for, how many leads and customers do you get?
64 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on May 06, 2023 19:27 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 181838784 series 1391091
Content provided by Owen Video. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Owen Video or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have you ever wanted to try YouTube ads? Jake Larsen is the leading YouTube Ads expert and will be joining me on the show today.
Learn more about Jake at http://videopower.org/
Jake's Vlog: Larsen Family Soul
THE FIRST FIVE SECONDS IS THE MOST IMPORTANT PART OF ANY AD!
When you create an ad to attract the people you want to work with, also make it so it repels those you DO NOT want to work with.
You need to have a clear Call To Action!
WHO SHOULD BE USING YOUTUBE ADS?
If you have a business or agency
If you are a creator who needs to grow their audience
REMEMBER: You are investing in getting your message out there, not paying for subscribers. You are investing in your audience and growing it.
WHAT ARE SOME COMMON MISCONCEPTIONS WITH YOUTUBE ADS?
That everyone finds them annoying and skips them when they are able to.
80% of the people will skip the ad, 10% will watch up to the very end, 3% will actually click on the video, and 1% will turn into leads and customers.
That 1% is what makes YouTube ads profitable!
WHICH AD FORMAT IS BEST?
Discovery ads and in-stream ads, not a fan of the ads you cannot skip.
Most watchers are not happy they are stuck watching an ad instead of the video they searched for.
If people choose to watch your ad they will be an even better customer!
HOW DO YOU CREATE AN AD PEOPLE DO NOT SKIP
You have to call out your audience/market right away. Speak to their pains and desires in the first 5 seconds.
If you have the correct strategy anyone can have success with YouTube Ads!
You need to connect with your audience to have success.
A converting offer is a huge help, but you do not need to have it first.
If you have a cold audience, some kind of landing page with a free gift. With a warm audience, you can send them straight to your store.
HOW ARE YOU TRACKING AND MEASURING THESE CAMPAIGNS?
With Google Ad Words.
You can track impressions and how long they are watching for, how many leads and customers do you get?
64 episodes
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Similar to The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
…
continue reading
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
…
continue reading
We are the podcast network for SUCCESS Magazine. Our lineup of shows aims to feed those hungry to learn about maximizing their skills and their impact. Through a variety of different angles and lenses, we explore the tricks, lessons and experiences that will allow our audience to have the kind of continuous learning we all know is required to achieve great things.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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