Manage episode 164643298 series 45370
Here are some key ways to build a better agency:
- agency owners must move into their client's sales funnel, and begin helping their clients not only with websites and branding, but sales creation and documentation.
- after assisting with the sales funnel, the agency can go deeper into the sales funnel to: (1.) retain and delight the customer, (2.) obtain customer feedback, and (3.) upsell and add more value to the customer.
- though many agencies feel overwhelmed and want more team members, most agencies are actually overstaffed. Solving the problem involves creating better processes, not necessarily hiring more people.
- agency owners are too slow to make decisions to remove legacy clients or legacy team members that are no longer moving the agency forward.