Building an Integrated Marketing Agency with Lori Jones of Avocet Communications

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Manage episode 160206757 series 45370
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
In this episode, we discuss: - whether you should specialize in target markets, or strategic services - what integrated marketing actually is - creating services by trial and error - delivering a full brand experience for a client - how to chose what services you offer, and what to say no to - performing up front persona discovery to develop a brand - discussions on project vs. recurring revenue

92 episodes available. A new episode about every 0 hours averaging 32 mins duration .