Exploring Music in Your Brand with Max Kickinger of Raven and Finch

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Manage episode 177872275 series 45370
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Raven and Finch helps companies build brands with music and sound, sometimes working directly with clients and sometimes consulting with other branding agencies. Some of the topics discussed in this episode: -Profile and profit projects -The role of digital and technology in musical composition -Helping companies clarify what they hope to achieve with music -Understanding the importance of a competitor’s musical brand -Sound logos -Hearing as an untapped sense in branding -What we can learn about musical branding from the James Bond franchise -The role of first, second, and third screens and how sound can direct a customer from one to another -The importance of knowing your customers’ musical tastes

91 episodes available. A new episode about every 26 days averaging 37 mins duration .