#140: Influence in Sales with Stacey Hanke


Manage episode 245283841 series 2194024
By Paul Murphy and Jeff Shore. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What is influence? It can be all to easy to confuse influence with manipulation and when you put that word in the context of sales, it’s where most consumers go. We’ve said it many times on The Buyer’s Mind - Likeability leads to trust. Trust leads to Influence. Your goal, as a sales professional, is to understand your customer’s needs and point them to a solution that meets those needs. That’s how you use your influence to help them.


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146 episodes