#142: The Why and The What of Sales with Mark Sanborn

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By Paul Murphy and Jeff Shore. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Mark Sanborn, author of The Intention Imperative, discusses his new book with Jeff. Do you understand your company’s culture? Do you understand the goals? Sales professionals understand the goal is to sell, but without an understanding of “Why you sell” and “What you sell,” you’ll miss focusing on the customer. You need to be intentional. Learn how in today’s episode.

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145 episodes