CNLP 347: Nir Eyal on How to Hook People with Your Message or Product and (Also) How to Become Indistractable

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By Carey Nieuwhof. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

When bestselling author, Nir Eyal, wrote Hooked a few years ago, it took Silicon Valley by storm. In it, Nir explains the principles that companies and leaders can use to ‘hook’ people on forming (good) habits. His most recent book, Indistractable, looks at how to get away from the things that distract us (like our…

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