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Starting from Scratch in China: The Story of WalkTheChat
Archived series ("Inactive feed" status)
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This feed was archived on June 04, 2022 01:27 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 289917277 series 2698559
Content provided by PARKLU. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PARKLU or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How does a new company on its first legs grow and prosper in China? The answer is not as straightforward as one may expect, especially because the market, culture and society in China are more complex than those in the West.
Jenny Chen joins us today to share her experiences doing just that with WalkTheChat, a leading WeChat marketing agency and thought leadership resource in China that she co-founded in 2013.
In this episode, Jenny discusses workflow strategies, project inspirations, brand entry strategies and more. Specifically, she goes into detail on her expertise, sharing ways in which a foreign brand can leverage WeChat, WeChat Channels and other social media services to harness private traffic in order to develop a greater online presence as a foundation for increasing brand awareness in China.
The conversation also examines the future of WeChat and WeChat's role in the market, particularly as other, newer apps and ecosystems are cropping up rapidly, thanks to China's massive internet growth. As WeChat sharpens its focus on the largest accounts, how will this affect influencers? How will this affect brands? How will organic traffic be impacted?
Find the answers to these questions and more in Episode 76 of the China Influencer Marketing Podcast.
93 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on June 04, 2022 01:27 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 289917277 series 2698559
Content provided by PARKLU. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PARKLU or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How does a new company on its first legs grow and prosper in China? The answer is not as straightforward as one may expect, especially because the market, culture and society in China are more complex than those in the West.
Jenny Chen joins us today to share her experiences doing just that with WalkTheChat, a leading WeChat marketing agency and thought leadership resource in China that she co-founded in 2013.
In this episode, Jenny discusses workflow strategies, project inspirations, brand entry strategies and more. Specifically, she goes into detail on her expertise, sharing ways in which a foreign brand can leverage WeChat, WeChat Channels and other social media services to harness private traffic in order to develop a greater online presence as a foundation for increasing brand awareness in China.
The conversation also examines the future of WeChat and WeChat's role in the market, particularly as other, newer apps and ecosystems are cropping up rapidly, thanks to China's massive internet growth. As WeChat sharpens its focus on the largest accounts, how will this affect influencers? How will this affect brands? How will organic traffic be impacted?
Find the answers to these questions and more in Episode 76 of the China Influencer Marketing Podcast.
93 episodes
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Similar to The China Influencer Marketing Podcast
The Michael Caz Podcast brings you the latest in health, business, relationship, and adventure.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
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