Marketing British brands to China, with Demi Ping of the China-Britain Business Council

1:01:16
 
Share
 

Manage episode 268577964 series 2698559
By SupChina. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, Demi Ping, sector head for retail and ecommerce at the China-Britain Business Council (CBBC), shares how it helps British brands of all sizes and industries succeed in China and some of the key marketing tactics that CBBC has been leveraging this year to help brands stay afloat through COVID-19.

While Demi and CBBC obviously focus on British brands, her insights are highly relevant for any foreign brands looking to tap into the market in China.

Guest: Demi Ping

LinkedIn | Email: demi.ping@cbbc.org.cn

Host: Lauren Hallanan

Website | LinkedIn | YouTube | WeChat: H1212118514

­To learn more about marketing in China, sign up for Lauren’s newsletter.

83 episodes