The Cloudcast #354 - Prepping for a Product Launch


Manage episode 212537027 series 2285741
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Aaron and Brian talk about some of the behind the scenes details on product launches - both new products and on-going updates.
Show Links:

Show Notes

Topic 1
- Topic 1 - Let’s start with the basics. What’s the typical checklist before a product launch?
  • Timeline and schedule (New Product Introduction (NPI) Checklists/Supply Chain aspects)?
  • Multiple groups (internal & external) involved?
  • Early customer involvement and feedback?
  • Go-to-Market (GTM) planning? • Multiple Transfers-of-Information (TOI’s) end to end?
Topic 2 - The product is ready to go to market. How much “stuff” has to be created for all the groups that might care about the product?
  • Documentation & Message Guides?
  • Pricing Models (and SKUs)?
  • Field Training?
  • Customer Training?
  • Support Training?
  • Sales and Technical content?
  • Demos?
  • Press and Analyst Content?
  • Competitive Content
Topic 3 - What do you consider a successful product launch?

Topic 4 - How have product launches changed over the years, for things you’ve worked on?

Topic 5 - What are some commons mistakes you see companies make with launches?


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