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When is a blog not a blog? Transforming your blog into a sales tool

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Archived series ("Inactive feed" status)

When? This feed was archived on August 29, 2020 14:09 (3+ y ago). Last successful fetch was on February 24, 2020 16:18 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

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Manage episode 240645245 series 2437656
Content provided by Chris Marr - Founder at CMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Marr - Founder at CMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Most people see a 'blog' as something mostly meaningless where you share company news, updates, awards you've won and other vaguely interesting insights that having nothing to do with how your potential customers making buying decisions.
It's for this reason why business people and marketers a) don't value the time and resource invested in 'blogging', which is directly related to b) not getting the results they want - traffic, leads and sales.
A blog isn't a blog, and we need to change how we look at it.
In this episode I discuss how we can reframe what a 'blog' is and start to understand how a blog is a truly powerful sales tool that will grow your business.
Other related podcasts:

  continue reading

185 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on August 29, 2020 14:09 (3+ y ago). Last successful fetch was on February 24, 2020 16:18 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 240645245 series 2437656
Content provided by Chris Marr - Founder at CMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Marr - Founder at CMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Most people see a 'blog' as something mostly meaningless where you share company news, updates, awards you've won and other vaguely interesting insights that having nothing to do with how your potential customers making buying decisions.
It's for this reason why business people and marketers a) don't value the time and resource invested in 'blogging', which is directly related to b) not getting the results they want - traffic, leads and sales.
A blog isn't a blog, and we need to change how we look at it.
In this episode I discuss how we can reframe what a 'blog' is and start to understand how a blog is a truly powerful sales tool that will grow your business.
Other related podcasts:

  continue reading

185 episodes

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