It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 030: CRO, Email Marketing, UX, Website Tests and “Princey” Things
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Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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82 episodes
Episode 030: CRO, Email Marketing, UX, Website Tests and “Princey” Things
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
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Manage episode 225107918 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I'm joined by Jamie Schreter, Chief Strategy Officer at the ecommerce agency diff, for a wide-ranging conversation covering topics like CRO, website testing, UX design, email marketing and more. Jamie will share examples of website tests, results and lessons learned, websites changes that caused cart abandonment rates to drop, and the hidden dangers of growing your email list. And in a little role reversal, Jamie flips the script and asks Greg questions ranging from the next big thing in email marketing to his surprising choice of the most overrated movie. We discuss: • Three most common challenges retailers experience with web traffic • Site design, CRO, and what companies are failing to realize • Examples of website tests that failed and lessons learned • How web design plays into how retailers should design their email • Why growing your email list can make it less profitable Contact Jamie or diff: jamie@diffagency.com | www.DiffAgency.com | @DiffAgency Follow @WhatsGregDoing
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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